Social Media Campaign Final (Link to Facebook page)
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| Sink In has 719 views on Facebook |
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| We All Fall has 411 views on Facebook |
My Facebook campaign was to promote my music that I've written and still perform. The main goal was to have people go to my Reverbnation account to see all of the songs posted there, as well as the videos. I wanted to gather a following to play some venues up in Salt Lake as well and in St. George, and the surrounding areas. The three personas I had previously wanted to attract to the page, have visited and liked the page, as well as navigated to the Reverbnation page. I also added a fourth persona, which was people who wanted to take photos and make music videos for me for free. I've had 4 offers of each already.
I used Facebook, Twitter, Instagram, as well as Reverbnation for my Social Media Campaign Final. I feel like I've had marginal success, but it is a start. The average time for a band to make a name for themselves and gather a big enough following to tour nationwide is about ten years. Because of this campaign, I was able to schedule two shows for the summer.
In total, I gained 106 likes on Facebook and 29 followers on Twitter. I also have a following of 304 on my Instagram. In total, 433 people are connected with my music in one way or another. In my opinion, since my music is somewhat slow, not really in line with the mainstream music we hear on Spotify getting millions of hits, I think this is just fine. Two of my videos have received quite a few views. One clocking in at 411, and the other at 719. I found that embedding the videos right into Facebook post gives you more plays. Creating a post that has a link to a Youtube video was not as successful for me. Photo posts didn't do as well, and neither did regular posts. I got a lot more likes on videos than with anything else. I wanted to try a video ad campaign, but I will wait until summer when I have a planned video shoot.
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| Fan Heat Map showing where listeners live |
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| Pie Chard showing which platform listeners use |
California and Hawaii. It is a cool feeling to know that people from all over have been able to listen to my music. The majority of the listeners have been using Facebook to get to the Reverbnation website, to listen to these songs.
Overall, I think I faired alright for just starting to promote my music. I've wanted to do this for a while but thought promoting it on social media wasn't a good option. Now that I know how to do it, it seems it has helped connect with people who I wouldn't have if I just continued to play these songs in my room by myself. I have two video shoots in the summer planned, two shows planned, as well as a photography shoot already done.
If I could do this over, I would have had more content to share and spend more money on advertising. If I knew I was going to have this much success, I would have tried harder to get the songs done and put them on Spotify like originally planned. If I could really start over, I would have tried to connect with venues more than fans, to get more time in front of crowds.
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| Band Equity Points Ranked 1 in local, 5 in regional, 193 in National |















